PRIVACY POLICY
The Equestrian Brand House
Last updated: 31-07-2026
The Equestrian Brand House respects your privacy and handles your personal data with care, discretion and transparency.
This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, with whom it may be shared and what rights you have under the General Data Protection Regulation (“GDPR”) and other applicable privacy laws.
1. WHO WE ARE
The controller responsible for processing your personal data is:
Legal business name: Gerjanne Bijker
Trading name: The Equestrian Brand House
Registered address: Streek 130, 8463NE Rotsterhaule
Dutch Chamber of Commerce number: 83563474
Email:
hello@equestrianbrandhouse.com
Website: www.equestrianbrandhouse.com
In this Privacy Policy, “we”, “us” and “our” refer to The Equestrian Brand House.
2. WHEN THIS POLICY APPLIES
This Privacy Policy applies when you:
- visit or interact with our website;
- subscribe to The House Notes or another mailing list;
- purchase The Brand World Edit or another digital product;
- request a place inside The Iconic Atelier or The House Residency;
- complete an application, intake form or questionnaire;
- book or participate in a call, session or engagement;
- communicate with us by email, social media or another channel;
- otherwise purchase or use our products and services.
3. PERSONAL DATA WE MAY COLLECT
Depending on how you interact with us, we may collect the following categories of personal data.
Identity and contact details
This may include your:
- first and last name;
- email address;
- telephone number;
- billing address;
- country of residence;
- business or brand name;
- website;
- social media handles.
Business and application information
When you request a place inside one of our private engagements, we may ask for information about:
- your business, brand and current offers;
- your pricing and sales process;
- your business stage;
- your revenue range;
- your positioning, ambitions and challenges;
- the direction in which you want your brand to evolve;
- your preferred starting date;
- your willingness and ability to invest;
- any other information you voluntarily include in your application.
We use this information to understand your business and assess whether an engagement is suitable for both parties.
Purchase and transaction information
When you purchase a product or service, we may process:
- the product or service purchased;
- the purchase date and price;
- billing and invoice information;
- payment status;
- transaction references;
- information necessary to administer refunds, chargebacks or payment disputes where applicable.
Payments may be processed by an external payment provider. We generally do not receive or store your complete debit or credit card details.
Communications
We may retain communications you send to us, including:
- emails and enquiries;
- direct messages;
- support requests;
- application correspondence;
- feedback and testimonials;
- notes relating to calls, sessions or client engagements.
Calls or sessions will only be recorded when this has been clearly communicated and an appropriate legal basis exists.
Marketing preferences
We may process information about:
- whether you subscribed to The House Notes;
- your consent and subscription date;
- emails sent to you;
- whether you opened or clicked an email;
- your unsubscribe and communication preferences.
Website and technical information
When you use our website, we and our service providers may collect limited technical information, such as:
- IP address;
- browser and device type;
- operating system;
- approximate location;
- pages visited;
- date, time and duration of visits;
- referring website;
- cookie identifiers and interaction data.
Non-essential cookies and similar technologies will only be used where permitted and, where required, after you have provided consent.
4. HOW WE COLLECT YOUR DATA
We may collect personal data:
- directly from you when you submit a form, make a purchase or contact us;
- automatically through our website and permitted cookies;
- through the platforms we use to provide our products and services;
- from payment, scheduling or communication providers;
- from public business sources, such as your website or professional social media profile, when relevant to an application or existing business relationship.
Please only provide personal data that is accurate, relevant and necessary.
5. WHY WE PROCESS YOUR DATA
We only process personal data when we have a valid legal basis.
Enquiries and applications
We use your personal data to respond to enquiries, arrange introductory conversations and review applications for The Iconic Atelier or The House Residency.
Legal basis: taking steps at your request before entering into a contract and our legitimate business interests.
Products and private engagements
We process your personal data to deliver digital products, sessions and private engagements, provide access to purchased materials and offer client support.
Legal basis: performance of a contract.
Payments and administration
We process payment, invoice and transaction information to administer purchases and maintain our financial records.
Legal basis: performance of a contract and compliance with legal obligations.
The House Notes and marketing
When you subscribe, we use your personal data to send The House Notes, editorial content, private invitations and occasional information about our offers.
Legal basis: your consent or, where legally permitted, our legitimate interest in communicating with existing clients.
You may unsubscribe at any time.
Website improvement and security
We may process technical and usage information to operate, secure and improve our website, products and client experience.
Legal basis: our legitimate business interests and, for non-essential cookies or tracking technologies, your consent.
Legal and regulatory purposes
We may process or retain personal data where necessary to prevent fraud, comply with legal or tax obligations, resolve disputes and establish, exercise or defend legal claims.
Legal basis: compliance with legal obligations and our legitimate business interests.
Where we rely on legitimate interests, we consider whether the processing is necessary and whether your privacy rights outweigh our interests.
Where we rely on consent, you may withdraw that consent at any time. This does not affect processing that took place before your consent was withdrawn.
6. EMAILS AND THE HOUSE NOTES
When you subscribe to The House Notes, we use your details to send you editorial emails, insights, invitations and occasional information about our offers.
You can unsubscribe at any time by:
- selecting the unsubscribe link in an email; or
- contacting us at hello@equestrianbrandhouse.com.
Unsubscribing from marketing does not prevent us from sending necessary transactional or service-related messages concerning a purchase, application or active engagement.
We may retain a minimal suppression record after you unsubscribe to ensure that your preference continues to be respected.
7. APPLICATIONS AND PRIVATE ADMISSION
Applications to The Iconic Atelier and The House Residency are personally reviewed.
Information in an application is used to:
- understand your business and ambitions;
- determine whether the engagement appears suitable;
- contact you regarding your request;
- arrange a private conversation where appropriate;
- prepare a proposal or invitation;
- maintain a record of our application process.
Submitting an application does not guarantee admission, availability or the formation of a contract.
We do not use solely automated decision-making that produces legal or similarly significant effects. Final admission decisions are made with human involvement.
Please do not include health information, identification documents or other sensitive personal data unless we have expressly requested it and it is genuinely necessary.
8. WHO WE SHARE DATA WITH
We do not sell or rent your personal data.
We may share personal data with carefully selected service providers where this is necessary to operate our business, including providers for:
- website hosting, funnels, email marketing and customer relationship management, including Systeme.io;
- payment processing, including Mollie;
- bookkeeping and professional administration;
- scheduling, including Systeme.io;
- online calls and meetings, including Zoom;
- forms and questionnaires,;
- cloud storage and business email;
- website analytics;
- technical support, security and fraud prevention.
These providers may only process personal data in accordance with their contractual responsibilities and applicable privacy law.
We may also disclose data:
- to legal, accounting, tax or insurance advisers;
- when required by law, regulation or a competent authority;
- to protect our rights, clients, systems or property;
- in connection with a merger, acquisition or transfer of the business, subject to appropriate safeguards.
9. INTERNATIONAL DATA TRANSFERS
Some service providers may process personal data outside the European Economic Area.
Where this occurs, we take reasonable steps to ensure that an appropriate transfer mechanism is in place, such as:
- an adequacy decision adopted by the European Commission;
- approved Standard Contractual Clauses;
- another legally recognised safeguard.
You may contact us if you would like further information about the safeguards relevant to your personal data.
10. HOW LONG WE RETAIN DATA
We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a longer period is required by law or reasonably necessary to protect our legal interests.
As a general guide:
- unsuccessful or withdrawn private-engagement applications are retained for up to six months after the decision or withdrawal;
- general enquiries may be retained for up to two years after the last meaningful contact;
- client and project records may be retained for the duration of the engagement and for a reasonable period afterwards for support, continuity and legal claims;
- invoices, payment records and legally required business administration are generally retained for seven years;
- marketing data is retained until you unsubscribe or your details are no longer required;
- minimal suppression data may be retained after unsubscribing;
- digital-product and account information may be retained for as long as access is provided, followed by a reasonable deletion or backup period;
- technical and cookie information is retained for the periods described in our Cookie Policy or cookie settings.
We may retain information for longer where a dispute, legal claim, regulatory enquiry or statutory obligation requires it.
11. DATA SECURITY
We use reasonable organisational and technical measures designed to protect personal data against:
- unauthorised access;
- unlawful disclosure or use;
- accidental loss;
- alteration;
- destruction.
Access is limited to people and service providers who reasonably require the information for their work.
No website, email platform or online transmission can be guaranteed to be completely secure. You therefore provide information online at your own risk, although we take its protection seriously.
12. YOUR PRIVACY RIGHTS
Subject to the conditions and limitations of applicable law, you may have the right to:
- be informed about how your personal data is used;
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your data;
- request restriction of processing;
- object to processing based on legitimate interests;
- object to direct marketing at any time;
- receive certain data in a structured, commonly used and machine-readable format;
- request transfer of eligible data to another organisation;
- withdraw consent at any time;
- request human intervention where a significant decision was made solely by automated means;
- lodge a complaint with a supervisory authority.
To exercise a right, email hello@equestrianbrandhouse.com with the subject line Privacy Request.
We may need to verify your identity before completing a request. We will normally respond within one month, although this period may be extended where a request is complex or multiple requests have been made.
Certain rights are not absolute. For example, we may need to retain information to comply with tax law, fulfil a contract or establish or defend a legal claim.
13. COMPLAINTS
If you have a concern, we invite you to contact us first so that we can attempt to resolve it.
You also have the right to lodge a complaint with the Dutch supervisory authority:
Autoriteit Persoonsgegevens
Website:
www.autoriteitpersoonsgegevens.nl
If you live elsewhere in the European Economic Area, you may also contact the supervisory authority in your country.
14. COOKIES
Our website may use essential and non-essential cookies or similar technologies.
Essential cookies are used where necessary for the website to function, provide security or process a requested service. Analytics, advertising and other non-essential cookies are only used where legally permitted and, where required, after consent.
Further information should be included in our separate Cookie Policy and cookie preference centre.
15. THIRD-PARTY LINKS AND PLATFORMS
Our website and communications may contain links to external websites, social media platforms or third-party services.
We are not responsible for how those parties collect or process personal data. Their own privacy policies apply when you leave our website or use their services.
16. CHILDREN
Our website, products and private engagements are intended for business owners and professionals and are not directed at children.
We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided personal data to us, please contact us so that we can review and, where appropriate, delete it.
17. CHANGES TO THIS POLICY
We may update this Privacy Policy when our business, services, technology or legal obligations change.
The latest version will be published on our website with a revised “last updated” date. Where a change materially affects how we use personal data, we will take reasonable steps to bring it to your attention.
18. CONTACT
For questions, requests or concerns relating to this Privacy Policy, contact: